American Family Insurance Championship announces new team format for 2025

MADISON, Wis. — Tournament organizers and PGA TOUR Champions officials announced Monday the American Family Insurance Championship will debut a new team competition format beginning in 2025.

The tournament, scheduled for June 6-8, 2025, will feature three days of competition, including one day of “scramble” play, the first time a PGA TOUR Champions event will feature that format. The 2025 event will also see the tournament moving to a new course, with the competition now taking place at TPC Wisconsin in Madison for the first time. The course was co-designed by PGA TOUR Champions star and host of the tournament Steve Stricker.

“With this tournament moving to a new course in 2025, it’s an ideal time to try a new format as well,” said Stricker. “I was honored to play in and serve as captain at both the Presidents Cup and Ryder Cup, which showcased the excitement that team golf brings. This format adds a level of intrigue and competition to the game. We appreciate how the Madison community has embraced the AmFam Champ, and the new format and course will continue to provide a unique experience for our fans.”

Tournament format and details

The 2025 American Family Insurance Championship will feature a field of 76 players, organized into 38 teams of two. The top 38 players, based on PGA TOUR Champions eligibility standards, will choose their partners. Competing for a $3 million purse, the winning team will share $600,000 ($300,000 per player).

The new two-person team format will continue as a 54-hole competition over three days:

Days 1, 3: Team best ball

Each player on the team plays his golf ball throughout the round. After each hole the player with the lowest score on the hole (or “best ball”) serves as the team’s score. The higher-scoring player’s score is not counted for that particular hole.

Day 2: Team scramble

A scramble format involves each player on the team hitting a tee shot. The team will select one of the tee shots with both golfers playing the second shot from the selected location. This process continues until the hole is finished and a team score is recorded.

“The new team format at the American Family Insurance Championship will bring an exciting dynamic to the tournament, and I can't wait to see the incredible teamwork and competition on display,” said PGA TOUR Champions President Miller Brady. “As this event enters its first year at TPC Wisconsin, this new team competition promises thrilling golf at a fantastic new venue. We are looking forward to an unforgettable week that will continue to elevate the event experience for players and fans alike.”

“We believe the new format, in addition to the new course location, will create an exciting atmosphere and help us continue to host one of the best events on the PGA TOUR Champions,” said Bill Westrate, American Family chair and CEO. “We’re proud of the millions of dollars we’ve raised for charitable organizations since 2016, and that primary objective remains. We look forward to building on our historic success while continuing to make tournament enhancements to ensure we’re hosting a premier event for players, caddies, sponsors, fans and volunteers.”

The American Family Insurance Championship will officially announce player commitments and teams before tournament week in 2025.