Callaway to release the “Phil Mickelson” Chrome Soft X Triple Track golf balls to retail
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For years and years, golfers have used alignment aids on their golf balls to improve alignment and make more putts. When lining up a putt, many golfers use the logo stampings on the golf ball, or they draw a line using a sharpie marker.
Callaway’s Triple Track Technology takes alignment aids on a golf ball to a new level. First seen on its ERC Soft golf balls, and now on its TOUR-level Chrome Soft X golf balls, the visual technology uses three lines – two blue lines with a thicker red line in the middle – to help golfers align better to their intended starting line. The lines also help with stroke feedback; if the lines roll end-over-end, that means the putt was struck properly.
Callaway says the initial idea for the three-line design came from entrepreneur Ray Barrett who worked with Dr. Carl Bassi at the University of Missouri St. Louis, and the Triple Track Technology uses something called Vernier Hyper Acuity to help golfers align better.
Phil Mickelson, who’s been using Callaway golf balls throughout his career, not only has been using a Chrome Soft X Triple Track golf ball in 2019, but he actually helped in the development process, according to the company.
“Phil has liked to use a line on his golf ball, so he was one of the first TOUR pros we showed it to,” Callaway told PGATOUR.COM. “He liked it and was even influential in why we now have the name of the golf ball on the pole stamp rather than opposite the triple track as he wanted one blank side.”
Most notably, Mickelson won the 2019 AT&T Pebble Beach Pro-Am using a Chrome Soft X Triple Track golf ball.
The new Callaway Chrome Soft X golf ball itself is made with what the company calls a Graphene Dual SoftFast Core, and it has a urethane cover. It’s designed for the golfer who wants a higher launch and lower spin off the driver, and more control and workability into the greens, according to the company.
The Chrome Soft X golf balls with Triple Track Technology will hit stores on April 19, 2019 and will sell for $44.99 per dozen.