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Your comprehensive guide to fashion at the Masters

4 Min Read

Style Insider

Your comprehensive guide to fashion at the Masters
    Written by Stephanie Royer

    With the azaleas in bloom, pimento cheese sandwiches sliced and diced, and golf balls skipping across the 16th pond, the stage is set for the 87th Masters Tournament at Augusta National Golf Club.

    Throughout the decades, the Masters has hosted epic duels, dramatic finishes ... and served as the game’s unofficial fashion show. Players and patrons display their best on the grounds. From the green jacket to the pink azaleas, a bold palette is part of the tournament’s traditions. In an individual sport like golf, clothing is an avenue for personal expression. And there's no greater red carpet than Augusta National.

    Perhaps the most iconic fashion moment in Masters history comes came in 1966. Ben Hogan, wearing his trademark driver’s cap, stood alongside Arnold Palmer as they waited to hit their tee shots, both clad in bold, blue outfits topped off with classic cardigans. It is an iconic image in the game’s history. As golf clothing trended toward versatility in the 1980s and 1990s, Payne Stewart went against the grain in a yellow driving cap and knickers, topped off with the unforgettable argyle knee-high socks, at the 1993 Masters. The turn of the century unleashed Pandora's box, with everything from Shingo Katayama in a cheetah cowboy hat and belt to Rickie Fowler decked out in fluorescent orange.


    (Left to right) Ben Hogan and Arnold Palmer waiting to tee off in the third round of the 1966 Masters. (Augusta National/Getty Images)

    (Left to right) Ben Hogan and Arnold Palmer waiting to tee off in the third round of the 1966 Masters. (Augusta National/Getty Images)

    Payne Stewart at the 1993 Masters. (Augusta National/Getty Images)

    Payne Stewart at the 1993 Masters. (Augusta National/Getty Images)

    Shingo Katayama in the first round of the 2009 Masters. (David Cannon/Getty Images) To the right, Rickie Fowler hits a tee shot in the final round of the 2013 Masters. (Mike Ehrmann/Getty Images)

    Shingo Katayama in the first round of the 2009 Masters. (David Cannon/Getty Images) To the right, Rickie Fowler hits a tee shot in the final round of the 2013 Masters. (Mike Ehrmann/Getty Images)


    With the rise of branding, the Masters has become a major for sponsors too, as clothing brands are looking to take advantage of all of the watchful eyes.

    Nike athletes made quite the statement at Augusta last year with Tony Finau's polarizing orange and neon getup, Tiger's bright azalea-colored mock turtleneck, and eventual winner Scottie Scheffler's Therma-FIT golf vest that he donned only in-between shots. Scheffler is bringing the vest game back to Augusta, wearing one in his Monday practice round – this time opting to leave it on.


    (Left to right) Tony Finau and Tiger Woods at the 2022 Masters Tournament. (Andrew Redington/Getty Images)

    (Left to right) Tony Finau and Tiger Woods at the 2022 Masters Tournament. (Andrew Redington/Getty Images)

    On the left, Scottie Scheffler passes his vest to caddie Ted Scott at the 2022 Masters (Jamie Squire/Getty Images). On the right, Scheffler hits a putt during a practice round at the 2023 Masters. (Ross Kinnaird/Getty Images)

    On the left, Scottie Scheffler passes his vest to caddie Ted Scott at the 2022 Masters (Jamie Squire/Getty Images). On the right, Scheffler hits a putt during a practice round at the 2023 Masters. (Ross Kinnaird/Getty Images)


    Tiger Woods, Rory McIlroy and Tom Kim were out and about in the Nike blues during their Monday practice round together. Masters first-timer Tom Kim will be wearing what is becoming his signature white Nike hat paired with a quarter-zip dri-fit hoodie every day of the week. The hoodie, which is a relatively new look for players and has flown under the radar, elevates the casual look while affording players the option of added ventilation or coziness.


    (Left to right) Tom Kim, Tiger Woods, and Rory McIlroy try to skip balls across the 16th hole during a Monday practice round at the 2023 Masters. (David Cannon/Getty Images)

    (Left to right) Tom Kim, Tiger Woods, and Rory McIlroy try to skip balls across the 16th hole during a Monday practice round at the 2023 Masters. (David Cannon/Getty Images)

    On the left, Tom Kim walks the fairways of TPC Sawgrass at the 2023 PLAYERS. (Ben Jared/PGA TOUR) On the right, Kim hits a shot during his Monday practice round at the 2023 Masters. (David Cannon/Getty Images)

    On the left, Tom Kim walks the fairways of TPC Sawgrass at the 2023 PLAYERS. (Ben Jared/PGA TOUR) On the right, Kim hits a shot during his Monday practice round at the 2023 Masters. (David Cannon/Getty Images)

    Tom Kim shared his Masters week scripting on instagram.

    Tom Kim shared his Masters week scripting on instagram.


    Two-time major champion Collin Morikawa made headlines in Netflix's “Full Swing” documentary when, during a wardrobe consultation, he took a decidedly opposed stance to a floral shirt and olive pant combination. He’ll pair the shirt with navy pants on Thursday, and he’ll wear his usual sleek fits throughout the weekend – with the exception of Friday, where he has opted to wear the Go-To Resort Collar Button Up. Keep your eyes peeled for a different Adidas athlete, Xander Schauffele, to don the infamous floral and olive on Saturday.


    (Left to right) Collin Morikawa and Xander Schauffele wearing the Adidas Fairway Floral collection.

    (Left to right) Collin Morikawa and Xander Schauffele wearing the Adidas Fairway Floral collection.

    Collin Morikawa's Friday scripting at the 2023 Masters.

    Collin Morikawa's Friday scripting at the 2023 Masters.


    Both Hideki Matsuyama and Jordan Spieth know what goes well with a green jacket. Matsuyama showed out recently in a striped, dual-toned Descente shirt. The pattern has been a wardrobe staple for him this season and also for Spieth, who boldly wore a striped fuschia-and-blue shirt at THE PLAYERS. Spieth will be wearing variations of his trademark blue throughout the tournament in the Under Armour Playoff Polo.

    World No. 3 Jon Rahm was spotted Tuesday wearing Cuater custom spraypainted shoes with "Vamos" (let's go) printed on the sides and "Rahmbo" down the back. He also paid homage to the club’s flora with a flowered shirt and bag.


    Jon Rahm's Cuater shoes his Tuesday practice round. (Andrew Redington/Getty Images)

    Jon Rahm's Cuater shoes his Tuesday practice round. (Andrew Redington/Getty Images)

    Jon Rahm using Callaway's limited edition staff bag at the 2023 Masters. (Patrick Smith/Getty Images)

    Jon Rahm using Callaway's limited edition staff bag at the 2023 Masters. (Patrick Smith/Getty Images)


    Max Homa sauntered the pristine fairways on Tuesday in FootJoy’s new limited edition Premiere Series Pastel collection. Other FootJoy staffers, including Cameron Young and Will Zalatoris, are also expected to rock these colors so emblematic of this tournament. They’ll be made available to the general public this Thursday.


    Max Homa eyes a putt in his Tuesday practice round at the Masters. (Christian Peterson/Getty Images)

    Max Homa eyes a putt in his Tuesday practice round at the Masters. (Christian Peterson/Getty Images)

    FootJoy's new Premiere Series Pastel collection comes in a range of four colors.

    FootJoy's new Premiere Series Pastel collection comes in a range of four colors.


    Who can forget Viktor Hovland twinning with the azaleas last year! Not one to shy away from a bold look, this year he hopes to contain the beautiful nature of the 13th hole to his clothing, wearing J. Lindeberg's new limited-edition First Major collection, instead of searching through it for his ball.


    Viktor Hovland's scripting for the 2023 Masters.

    Viktor Hovland's scripting for the 2023 Masters.

    Viktor Hovland during the first round of the 2022 Masters. (David Cannon/Getty Images)

    Viktor Hovland during the first round of the 2022 Masters. (David Cannon/Getty Images)


    Justin Thomas, looking for his first Masters win, will be taking a more classic look in Greyson Clothiers soft pastels and cardigans. Former Masters champion Fred Couples will be playing his 38th Masters with a traditional green and white color palette in the Ashworth Stretch Tech Jersey Polo.

    After his 2021 win at The Open Championship, Collin Morikawa acknowledged how the clothing he wore during the tournament undoubtedly influenced his confidence on the course. Look good, feel good, play good.

    Stephanie Royer is on staff at the PGA TOUR. She played college golf and is currently pursuing an MBA. A world traveler, she hopes to always keep her country count above her age and to hit every destination in the "National Treasure" movies.