PGA TOUR integrates BetMGM odds into upcoming telecast
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BetMGM odds to air during all four rounds of THE CJ CUP @ SHADOW CREEK
Written by Staff
The PGA TOUR announced today that BetMGM will provide betting odds for all four rounds of THE CJ CUP @ SHADOW CREEK in Las Vegas, Oct. 15-18 on Golf Channel. This will mark the first time that a PGA TOUR telecast will feature live odds.
“We are excited to build upon our recently announced Official Betting Operator relationship with BetMGM by activating this partnership at THE CJ CUP @ SHADOW CREEK,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming. “The focus of our sports betting partnerships is to engage fans in new and creative ways. As an element of that strategy, we began integrating live odds onto TOUR digital platforms in August and now we look forward to learning from this first-time test in a live telecast.”
The BetMGM telecast executions will occur twice per hour, featuring leaderboards with integrated “open” and “current” odds to win, along with odds for head-to-head matchups, top finishes, winning margin, wire-to-wire winner, holes-in-one and playoffs.
Matt Prevost, BetMGM Chief Marketing Officer said, “The PGA TOUR has been a great partner for BetMGM. Being the first sports betting platform to integrate betting odds into a live PGA TOUR telecast speaks to the innovative nature of our partnership. We look forward to continuing to move the needle and work closely with the TOUR to produce great content.”
In August, BetMGM signed a multi-year content and marketing relationship to become an Official Betting Operator (OBO) of the PGA TOUR. The PGA TOUR is one of the most popular offerings on BetMGM, with TOUR events consistently ranking at the top of all professional sports wagers. The BetMGM platform offers multiple betting formats, from moneyline and point spread bets to parlays and futures. BetMGM is currently licensed for sports betting in seven states including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada and West Virginia, and has plans to be in 11 states by the end of 2020.
Following the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act in 2018, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.
The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.
PGA TOUR LIVE, the TOUR’s OTT streaming platform, integrated live betting odds during the opening two rounds of the Wyndham Championship on Aug. 13-14.